As Scott Hess, SVP, Human Intelligence at Spark, wrote in a column in Adweek:
“The youngest millennials are roughly driving age now, and the oldest are virtual dinosaurs in their mid-30s, presiding over their own young families and wondering why their knees and backs are starting to hurt in the morning. So who’s the next youth cohort we should be gearing up for?”
The answer, he explains: The Post Generation.
To read the whole column, click here.
