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MediaVest is ADWEEK U.S. Agency of the Year
ADWEEK REPORTS: The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen...
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Shelby Saville named Adweek media all-star
Adweek this week named its Media All-Stars, and Spark’s Shelby Saville, EVP-managing director, is one of the 12 executives honored. Among the accomplishments highlighted were Shelby’s work for clients...
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Adweek: Media Agencies are Bullish on Chicago
Media agencies are expanding their Windy City outposts, notes an Adweek story from Monday. “If you are a brand like Ace Hardware or Famous Footwear, you know who your consumer is,” Chris Boothe, CEO of...
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Creating Change in Cannes: Where Creativity & Tech Meet
From a Cannes special section in this week’s Adweek: The Cannes Lions may be known as the International Festival of Creativity, but it is a good deal more than that. It has become the place where...
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SMG’s Franklin: Marketers must ‘culturalize’ for future growth
In an Adweek column published today, SMG’s Esther “E.T.” Franklin writes about multicultural marketing, noting that marketers who fail to leverage culture do so at their own risk. “The much touted...
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Starcom MediaVest Group Wins Big in Project Isaac Awards
The results are in: Starcom MediaVest Group had five wins and tied for the most Golds in the 2014 Adweek Project Isaac awards, which celebrate invention across 35 categories. Winning campaigns were:...
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What Comes After Millennials? SMG’s Hess on ‘Post Generation’
As Scott Hess, SVP, Human Intelligence at Spark, wrote in a column in Adweek: “The youngest millennials are roughly driving age now, and the oldest are virtual dinosaurs in their mid-30s, presiding...
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Muszynski, Steinberg Named to Adweek 50 Movers & Shakers List
John Muszynski, Chief Investment Officer at Spark, and Robin Steinberg, EVP-Director of Publishing Investment and Activation at MediaVest, to its Adweek 50 list of 2014’s most influential buyers,...
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